James Cook
vs Justin Jefferson

“While the outcome was mild against a Houston defense we still buy as one of the best defensive fronts, Cook got the usage we wanted to see. He played 69.2% of the snaps (RB11) and saw 88.9% of the backfield touches (RB4). The one element that left more to be desired was the passing-game usage that was talked up this preseason.”

“James Cook (RB – BUF) In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. That production seemed unsustainable. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident.”

“While Cook does not have the pass-catching profile that usually benefits from a full PPR format, he has been one of the absolute best assets to have on a fantasy roster over the past few seasons, finishing as a top-12 RB each of the last three years. There is hope that Cook may become more involved in the passing game for the Bills, which would only give his fantasy ceiling a boost.”

“James Cook (RB – BUF) has already shown flashes of every skill needed to be the overall RB1: a big receiving season, an 18-touchdown season, and a 1,600-yard rushing season, just never all in the same year.”

“James Cook was picked as the best value on the board at 11th overall, priced almost entirely off last year’s production rather than his upside. The case for a top-three running back season rests on four pillars, and Cook checks every one.”

“James Cook was a no-brainer pick, and it came down to Derrick Henry and Ashton Jeanty for the RB2 slot.”

“The Bills put their money where their mouth is by giving James Cook a ton of money, then followed that up with a bunch of touches (349, to be exact), and brought the rushing title back to Buffalo. James Cook led the NFL in 2025 with 11 games of 80+ rushing yards.”

“James Cook is expected to be more involved in the passing game under new offensive coordinator Pete Carmichael, whose running backs have been heavily involved in the passing attack throughout his coaching history. Cook had a career-high 309 rush attempts in the regular season en route to the NFL rushing title last season, and shifting some of his carries into targets could be a wise move given his excellent receiving skills demonstrated at the NFL level.”

“Unlike Saquon Barkley, who also plays with a quarterback used heavily near the end zone, the Bills do mix in Cook near the end zone, instead of strictly relying on Josh Allen moving the pile. Cook had 14 rushing attempts inside the 5-yard line in 2025 (tied for 8th in the NFL) with 6 touchdowns on those runs.”

“Jefferson looked especially miserable last year while enduring the worst season of his career. With J.J. McCarthy completely overwhelmed as an NFL quarterback, Jefferson finished with 84 catches, 1,048 yards, and two touchdowns.”

“Justin Jefferson (WR – MIN) | ADP: 11.8 (WR6) While he has been a fantasy superstar since entering the NFL, Justin Jefferson is coming off a massively disappointing season.”

“Justin Jefferson (WR – MIN) Finishes Outside the Top 20 Wide Receivers The prediction: Jefferson, currently going as a top-six receiver, finishes this season outside the top 20 at his position. This is partly a skepticism play on his new starting quarterback’s fit in this specific offense, particularly real questions about accessing the middle of the field effectively. Even last year, on a per-route basis, Jefferson already graded as only a fringe top-15 to top-17 receiver in efficiency metrics, not a true elite option, once poor quarterback play is set aside.”

“Jefferson has been a fantasy superstar since he entered the NFL. Unfortunately, the veteran is coming off a massively disappointing season, finishing last year as the WR21, averaging 11.9 PPR fantasy points per game despite finishing seventh in the league with 141 targets.”

“With a better quarterback, Justin Jefferson is a top-five pick, but with J.J. McCarthy ‘s past poor play and the uncertainty of Kyler Murray , we get a discount on one of the best wide receivers in the league.”

“Last year, Jefferson was still sixth in target share (28.5%) and seventh in first-read share (35.1%), so we should all expect the Minnesota passing attack to run through their alpha wide receiver again in 2026.”

“Last year, Justin Jefferson had a horrible runout as the WR28 in fantasy points per game (WR14 in expected fantasy points per game). Obviously, a ton of his season was impacted by the level of quarterback play, but Jefferson also slid to 36th in separation score and 38th in route win rate (among 109 qualifying receivers, per Fantasy Points Data).”

“Justin Jefferson is the fifth-best wide receiver in the Madden universe, apparently”

“This wasn’t Jefferson’s fault, however. Among wide receivers with 50+ targets, Jefferson ranked 58th in catchable target rate (71%). J.J. McCarthy stunk, and all indications are that Kyler Murray is the clear favorite to be the starter in 2026, and possibly beyond.”

“Jefferson should immediately become Murray’s go-to receiver, making an overall WR1 finish well within reach.”

“The Ballers agree that if Kyler takes the leading QB role, they are confident that Jefferson will be back as a top-tier WR. However, they see him more as a back-end WR1.”