James Cook vs Puka Nacua

“In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. That production seemed unsustainable. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident.”

“In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. That production seemed unsustainable. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident. With the Bills' offense under Joe Brady never finding a dominant receiver, Cook has had to stand up and lead the offense, and there's no reason to think that can't continue this season.”

“Cook is coming off a season where he set career highs in carries (309), rushing yards (1,621), yards per carry (5.3) and fantasy points per game (17.8). Cook is a little older than most realize as he heads into his age-27 season, but he doesn't have a lot of mileage on him, and he's tied to Josh Allen for the next few years in what should continue being an explosive offense.”

“Cook caught just 33 passes on 40 targets despite a career-high 1,621 rushing yards. A quick glance at Cook's career confirms that Buffalo is comfortable forcing passing targets elsewhere, as during his four seasons with the Bills, Cook surpassed 35 receptions just once.”

“In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident. However, the counter to this would be that Josh Allen is coming off his lowest passing yardage total since 2019 (3,668), and hasn't thrown for more than 30 touchdowns in the last three seasons.”

“Running back James Cook won the rushing title with 1,621 yards, but in PFF's view, Torrence didn't help his cause.”

“The Bills featured James Cook as a bell cow, leaving Davis little opportunity to provide fantasy relevance.”

“In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. That production seemed unsustainable. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident.”

“James Cook was faded at ADP 39 with a 20% win rate and 71% top 6% finish, and the verdict was Wrong.”

“In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards, and in 2025 he recorded 1,621 rushing yards and 12 touchdowns. However, the counter to this consistency would be that Josh Allen is coming off his lowest passing yardage total since 2019 (3,668), and hasn't thrown for more than 30 touchdowns in the last three seasons.”

“Cook profiled as a high-upside pass-catcher out of the backfield when he entered the league in 2022, but that upside never materialized, as he has averaged just 41 targets per season over his first four years.”

“The counter to this would be that Josh Allen is coming off his lowest passing yardage total since 2019 (3,668), and hasn't thrown for more than 30 touchdowns in the last three seasons. However, the Bills seem positive their offense will take a step forward this year with the addition of DJ Moore under new head coach Joe Brady. That remains to be seen. If it does happen, and the team scores more passing touchdowns and moves the ball better, could it come at the expense of Cook's ceiling?”

“Puka Nacua (ADP ~230, finished WR5 as a rookie) and Brian Thomas Jr. are the modern proof points. But pointing to them ex post does not make them findable ex ante – the average outcome at their ADP was still a miss.”

“A potential Puka Nacua Rams extension is covered in this week's mailbag.”

“Even while the Rams shift offensive philosophy and use more heavy sets with multiple tight ends, Nacua continues to eat. It's rare to see a player of Nacua's caliber receive such small compensation, with his cap hit for 2026 at $1,204,244 compared to Justin Jefferson's $38,987,600.”

“Stafford is throwing to Puka Nacua and Davante Adams, so it is not shocking that he was so efficient last season. But we have also seen him be less efficient in this system in the very recent past.”

“Puka Nacua proved to be an elite high-volume target, leading the NFL with 129 receptions and averaging 107.2 yards per game while earning first-team All-Pro honors.”

“Nacua is coming off a career-high 10 receiving touchdowns, which, until 2025, had been the only area of his game that lacked. Perhaps with an improving defense, the Rams don't go quite as pass-heavy this year, but Sean McVay has nearly always been aggressive, and Nacua deserves to be a top-five pick while Matthew Stafford is healthy.”

“Off the field, Puka Nacua hasn't had a great offseason, and the Rams seem slightly hesitant to extend him, with reports suggesting that's not in their immediate plans, despite Nacua being extension-eligible and watching Jaxon Smith-Njigba reset the market. This sets Nacua up for what should be a massive prove-it year, both on and off the field.”

“Most of the players from the last few rounds of your draft won't be on your roster at the end unless you hit on a 2023 Puka Nacua or 2025 Alec Pierce or another similar breakout story.”

“With his declining ability and playing alongside Puka Nacua, he's not going to rack up targets like a usual fantasy WR1.”

“L.A. also has Turner, Byron Young, Puka Nacua, Steve Avila, Warren McClendon.”

“A record-setting extension for the Rams wide receiver is seen as a foregone conclusion, though Nacua's off-field decision-making could factor into the terms of his potential future extension and the Rams may decide there's something they need to see from Nacua before they can feel comfortable signing him long-term.”

“Even with one missed game last year, Nacua delivered on that momentum, setting new career highs with 129 receptions (most in the NFL), 1,715 receiving yards, and 10 touchdowns.”