James Cook
vs Ja'Marr Chase

“While the outcome was mild against a Houston defense we still buy as one of the best defensive fronts, Cook got the usage we wanted to see. He played 69.2% of the snaps (RB11) and saw 88.9% of the backfield touches (RB4). The one element that left more to be desired was the passing-game usage that was talked up this preseason.”

“James Cook (RB – BUF) In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. That production seemed unsustainable. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident.”

“While Cook does not have the pass-catching profile that usually benefits from a full PPR format, he has been one of the absolute best assets to have on a fantasy roster over the past few seasons, finishing as a top-12 RB each of the last three years. There is hope that Cook may become more involved in the passing game for the Bills, which would only give his fantasy ceiling a boost.”

“James Cook (RB – BUF) has already shown flashes of every skill needed to be the overall RB1: a big receiving season, an 18-touchdown season, and a 1,600-yard rushing season, just never all in the same year.”

“James Cook was picked as the best value on the board at 11th overall, priced almost entirely off last year’s production rather than his upside. The case for a top-three running back season rests on four pillars, and Cook checks every one.”

“James Cook was a no-brainer pick, and it came down to Derrick Henry and Ashton Jeanty for the RB2 slot.”

“The Bills put their money where their mouth is by giving James Cook a ton of money, then followed that up with a bunch of touches (349, to be exact), and brought the rushing title back to Buffalo. James Cook led the NFL in 2025 with 11 games of 80+ rushing yards.”

“James Cook is expected to be more involved in the passing game under new offensive coordinator Pete Carmichael, whose running backs have been heavily involved in the passing attack throughout his coaching history. Cook had a career-high 309 rush attempts in the regular season en route to the NFL rushing title last season, and shifting some of his carries into targets could be a wise move given his excellent receiving skills demonstrated at the NFL level.”

“Unlike Saquon Barkley, who also plays with a quarterback used heavily near the end zone, the Bills do mix in Cook near the end zone, instead of strictly relying on Josh Allen moving the pile. Cook had 14 rushing attempts inside the 5-yard line in 2025 (tied for 8th in the NFL) with 6 touchdowns on those runs.”

“The underlying story is a game of contrasting approaches: Cincinnati leaned on a clean, mistake-free connection between Burrow and his two clear top targets (Chase and Higgins combined for 19 of Burrow’s 31 attempts with Chase scoring both touchdowns). Burrow himself turned in a mistake-free day (0 INT, 105.2 rating) despite 5 sacks. Burrow went 20-of-31 for 207 yards and 2 touchdowns.”

“Early in the game, Chase made a highlight-reel touchdown catch, pinpointing the ball over his shoulder, then spinning around to catch it next to the pylon and tap his feet in the process. Social media rightfully went insane, oogling over the play. Chase added another touchdown reception later in the third quarter, and he led Cincinnati with seven receptions.”

“Cincy’s offensive line held up well, too, and Joe Burrow and Ja’Marr Chase will have better days ahead, make no mistake about that. 9 — Chicago Bears (1-0, UP 3) Last week: W 59-37 vs. Carolina Panthers I don’t care what the defense looked like — put up 59 points in an NFL game and I’ll talk about you glowingly.”

“Even with that accounted for, Chase is averaging 19.9 PPG in his last 49 regular-season games. Relax, Chase will be fine. If his manager in your league is panicking, this may be your only chance to buy (somewhat) low.”

“Ja’Marr Chase is projected as the WR1 this week, with the WR1 value score at both DFS sites. In 34 games with Burrow playing at least 20 snaps since 2024, Chase has tallied 7.2 receptions per game, 91.7 receiving yards per game, 26 receiving touchdowns, 22.15 DraftKings points per game, 20.12 expected DraftKings points per game, 17.48 FanDuel points per game and 16.48 expected FanDuel points per game.”

“Mike takes the layup with Chase at the 1.03. If you are not getting one of the top RBs in Jahmyr Gibbs or Bijan Robinson, how can you go wrong with a player who has finished as WR1 and WR4 the last two seasons? Chase should be operating as the top target for a fully healthy Joe Burrow, at least to start the season, and that has always been a recipe for success.”

“To start, I went with Ja’Marr Chase. The Bengals have (at least on paper) one of the easiest schedules in the NFL this season, and Chase should have a target share of 30% or higher.”

“Chase is the WR1 in my rankings. Last year, he finished as the WR4, averaging 19.6 PPR fantasy points per game despite missing one contest with an injury and playing without Joe Burrow for half the season.”

“For two consecutive years, Chase has led the league in targets with 175 and 185, respectively. Chase also has two years with 1400 or more receiving yards, and his consistency is worth paying for.”