James Cook
vs A.J. Brown

“While the outcome was mild against a Houston defense we still buy as one of the best defensive fronts, Cook got the usage we wanted to see. He played 69.2% of the snaps (RB11) and saw 88.9% of the backfield touches (RB4). The one element that left more to be desired was the passing-game usage that was talked up this preseason.”

“James Cook (RB – BUF) In 2024, James Cook dominated, scoring 16 touchdowns and rushing for 1,009 yards. That production seemed unsustainable. In 2025, he recorded 1,621 rushing yards and 12 touchdowns, and gave us even more reason to be confident.”

“While Cook does not have the pass-catching profile that usually benefits from a full PPR format, he has been one of the absolute best assets to have on a fantasy roster over the past few seasons, finishing as a top-12 RB each of the last three years. There is hope that Cook may become more involved in the passing game for the Bills, which would only give his fantasy ceiling a boost.”

“James Cook (RB – BUF) has already shown flashes of every skill needed to be the overall RB1: a big receiving season, an 18-touchdown season, and a 1,600-yard rushing season, just never all in the same year.”

“James Cook was picked as the best value on the board at 11th overall, priced almost entirely off last year’s production rather than his upside. The case for a top-three running back season rests on four pillars, and Cook checks every one.”

“James Cook was a no-brainer pick, and it came down to Derrick Henry and Ashton Jeanty for the RB2 slot.”

“The Bills put their money where their mouth is by giving James Cook a ton of money, then followed that up with a bunch of touches (349, to be exact), and brought the rushing title back to Buffalo. James Cook led the NFL in 2025 with 11 games of 80+ rushing yards.”

“James Cook is expected to be more involved in the passing game under new offensive coordinator Pete Carmichael, whose running backs have been heavily involved in the passing attack throughout his coaching history. Cook had a career-high 309 rush attempts in the regular season en route to the NFL rushing title last season, and shifting some of his carries into targets could be a wise move given his excellent receiving skills demonstrated at the NFL level.”

“Unlike Saquon Barkley, who also plays with a quarterback used heavily near the end zone, the Bills do mix in Cook near the end zone, instead of strictly relying on Josh Allen moving the pile. Cook had 14 rushing attempts inside the 5-yard line in 2025 (tied for 8th in the NFL) with 6 touchdowns on those runs.”

“At 28, Brown is a big upgrade for a Patriots passing game that ranked fifth in the league, a huge improvement from the Eagles’ 27th-ranked unit.”

“A.J. Brown was the round two pick, built on a significant situational upgrade. His new offense ranked ninth in neutral passing rate last year, compared to his old offense’s 15th-ranked mark, and that gap could widen further with continued quarterback development, a new star receiver alongside him, and a tougher schedule that should force more passing.”

“Even in a “down” season, Brown topped 1,000 yards receiving on a run-first offense and scored seven touchdowns. In ESPN’s open score and PFF’s receiving grade — both metrics that seek to evaluate a wide receiver’s performance even if he’s not targeted on a passing play — Brown ranked No. 9 and No. 13 out of over a hundred wideouts.”

“Getting AJ Brown, who was the WR5 over the final seven games of 2025, cannot hurt Maye. All three Ballers think he is a receiver who could truly finish as the WR1 overall.”

“Andrew Erickson isn't worried about A.J. Brown's "down" season. He believes it created a buying opportunity. Despite modest touchdown totals last year, Brown still produced at a high level while commanding an elite target share. Erickson expects Josh McDaniels to feature Brown as the unquestioned focal point of New England's passing attack. If that happens, Brown could easily return to top-three fantasy wide receiver production.”

“A.J. Brown and Dallas Goedert each missed just one game due to injury. Brown has since been traded.”

“Since entering the league in 2019, Brown has consistently demonstrated an ability to rack up massive yards after the catch (YAC) numbers, but has never been a true volume-based receiver. If one were to remove his totals for the 2023 season (which was an outlier), Brown averaged fewer than 70 receptions per season.”

“The analysts believe fantasy managers may be underestimating just how much upside exists in A.J. Brown's new situation. Derek Brown pointed to improvements in offensive philosophy and red-zone passing opportunities as reasons for optimism, and there was confidence that Brown remains one of the league's premier target earners.”

“In a putrid Eagles' passing attack last season, Brown was ninth in target share, 13th in air yards and eighth in red-zone target share. Now he moves to a team with an ascending passing quarterback and an offense that targets its receivers downfield.”

“A.J. Brown was involved in a trade that prompted rankings updates from the Fantasy Footballers.”

“We still have a strong sample of Brown playing at a high level last season, and he is going to play more snaps than Diggs did in this offense, with an upgrade in a complete offensive environment, keeping him firmly in play as a high-end fantasy WR1 for 2026.”